HS LATAM · 5-minute read · 2026
Start with verifiable facts
Publish the property’s official name, location, contact information, room types, amenities, policies and booking channels. Keep them consistent with official profiles.
Clear answers on parking, breakfast, accessibility, check-in and cancellation reduce ambiguity for both guests and systems.
Build a crawlable foundation
Use plain HTML links, descriptive titles, one relevant H1, canonical URLs, XML sitemaps and hreflang for matching language pages. Provide meaningful alt text for non-decorative imagery.
Structured data should reflect real, visible claims. Do not invent reviews, deals or property attributes.
Know the limits of generative search
AI vendors use different discovery, retrieval and citation mechanisms. llms.txt is a voluntary proposal, not a guarantee that an AI assistant will read or cite a site.
Visibility is influenced by relevance, trust, indexing, competition and the assistant’s own response process.
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